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Many years of experience, coupled with careful fruit selection and gentle processing, assures consumers that Joker is always the right choice. Every glass of Joker contributes to providing consumers all of the nutritious, natural ingredients of fruit.
Joker was “invented” by Henri Malvoisin, a wine dealer and avid card-player, in Mâcon (Burgundy) in 1936 and named for his favourite playing card. Joker stands apart by virtue of its outstanding quality and fruit expertise. Ever since Malvoisin’s time, the producer has invested consistently in research and development, and has built a solid foundation of expert know-how over the years.
A constantly growing and increasingly diverse product portfolio has evolved over the course of the brand’s history supported by a real advertising saga since the early years.
Thus it is no wonder that Joker is now one of the most popular fruit juice brands in France, with a brand-recognition rating above 90 percent. “Each glass is full of life”, is the slogan used in advertising the brand, which is perfectly positioned as a health-enhancing product. The core product programme encompasses the subranges Joker Le Fruit in the unique oval carton and the Joker 100% Pur Jus line in the distinctive square PET bottle, which appeals especially to health-conscious consumers. The portfolio is rounded out by Joker Pulpéa for teenagers and young adults and by Joker Vital the well being sub range.
