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Joker: Fruit-juice pleasure and good health in a single glass

Thanks to carefully selected fruits and gentle processing of all ingredients, Joker is one of the leading fruit-juice brands in France. A formula for success based on high quality standards and extensive experience in fruit-juice production has enabled Joker to earn a brand-awareness rating of over 90 percent nationally.

History: a strong tradition of fruit-juice expetise

Joker’s roots lie in the city of Mâcon in the French province of Burgundy. Henry Malvoisin, a wine merchant and passionate card player, named the product he first produced in 1936 after his favourite playing card, and thus founded the prominent fruit-beverage brand. The company has invested in research and development continually ever since, while amassing a wealth of fruit-juice know-how – consistently supported by a successful advertising history, of which the mascot Joko has been an integral part since 2015.

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The product programme: an enjoyable fruit-juice experience for everyone

Joker offers the right fruit juice for every taste and every target group with an extensive and wide-ranging portfolio. The core range comprises direct juices in the unique PET bottle, the Joker 100% Pur Jus sub-brand and Joker Le Fruit juices in striking oval cartons. Furthermore, the new Joker le BIO! range is not only made exclusively from organically grown fruit and bottled in France in 100% sustainable packaging units, but also contains no added sugar. The outstanding taste is enhanced by the natural sugar contained in the fruit.


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