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Authentic and full of good cheer ... and fruity, really fruity and of the highest quality. The YO fruit syrup brand is all of that. YO Syrup is popular not only among consumers in its home country of Austria but also in Germany, the Czech Republic and Hungary – to name only the most important national markets. Available in a number of different varieties – classic or light – YO fruit syrup is a practical thirst-quencher for the whole family.
A new addition to the popular line in 2010 is YO fruit syrup in the convenient 0.7-litre PET bottle with the unique no-spill cap. Anyone who drinks syrup knows that pouring can be a sticky business. With the conversion to PET, YO has seized this opportunity to respond to an important consumer need. The outcome is truly remarkable: an innovative cap that prevents spilling and sticking and makes pouring simple and easy to control – for children and the whole family. Thus no more spills with YO!
Market positioning: fruit, fun and family
Success with tradition. YO fruit syrup has played the leading role in the portfolio of this brand, which was originally introduced in the fruit juice segment, since the mid-1970s. YO owes its continued success in the syrup market to outstanding expertise in fruit processing.
Say YO to syrup
Only the best, carefully selected raw materials from rigorously controlled growing areas are used for the classic YO syrup varieties. And it goes without saying that all these products contain absolutely no artificial colourings or chemical preservatives.
Frequent innovations and continuous brand communication form the basis for successful brand development. “YO – only the fruitiest fruits” – with this claim, the brand reaffirms its dedication to natural fruit content and superior quality. That claim is also the key message in the YO song, which is based on an unforgettable tune popularized by Peter Alexander.
Visit also: www.yo-fruchtsirup.at
