The political changes in Eastern Europe open potentially promising markets for Eckes. Consequently, the two business divisions (Spirits and Fruit Beverages) pursue a strategy of international expansion with the context of their plans for continued growth.
The acquisition of SIÓ Nektar Kft. In Siófok on Lake Balaton, Hungary, which markets both the familiar local SIÓ brand and hohes C in Hungary, is the first major step in the successful process of European expansion that will continue in the years to follow.
