Exporting our brands to countries all over the world and establishing them in countries in which the Eckes-Granini Group has no national subsidiaries – that is our mission. Important focal points of our export activities are Central and Eastern Europe, North Africa and the Middle East.
We are already present with our brands and products in over 70 countries – from Norway to the Ivory Coast, from Argentina to Hong Kong to New Caledonia. They can be found on store shelves and in the out-of-home sector, especially in hotels and restaurants.
We rely on our premium brands in export as well. Our flagship brand in the fruit juice and nectar segment is granini, and YO plays the leading role in the syrup market. We also offer individual local brands in certain regions, such as Réa and Joker.