We strive at all times to offer our consumers “the best of fruit”. In this spirit, we pay close attention to achieving an effective combination of high-quality raw materials, gentle processing and modern packaging even as we begin to develop new, innovative products. Moreover, we regard sustainable economic efficiency (e.g. as it applies to reduced material and energy consumption) as a matter of principle.
We take flavour, consistency and nutritional value into consideration in creating our recipes. To ensure that they achieve the best possible results, our developers work in an ultra-modern environment designed in keeping with state-of-the-art process engineering standards. The packaging units we develop are visually appealing, practical and provide optimum protection for our products during transport and storage.
When it comes to research and development,
we rely on
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intensive dialogue between our central Research & Development Department and our experts in the various national organizations; |
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the involvement of our strategic partners in the fields of raw materials procurement, process engineering and packaging; |
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close contact with universities and other research institutes and involvement in the work of numerous trade and professional associations; |
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modern analytical methods for raw materials, products and processes; |
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experts trained in sensory testing who regularly test and evaluate the taste of our products prior to market launch |
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a sophisticated knowledge-management system that enables us to respond rapidly to new developments in research |
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our patent strategy, which provides us a framework for protecting our products and ensuring that they remain under our control; |
and above all well-trained, creative and highly motivated employees. |
