Our Vision

We are the leading European fruit beverage company, creating sustainable company and category value with strong and unique brands.

We inspire consumers and customers with the best of fruit for all relevant needs and occasions.

Our highly motivated, performance-oriented organization is characterized by a dynamic entrepreneurial culture.

Key market segments

As a leading juice producer, the Eckes-Granini Group markets its brands and products in the following segments of the fruit-beverage market:
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Brands as success factor

With its unique business model based on the international premium brand granini and strong “local heroes”, Eckes-Granini holds an excellent position in the fruit-juice, fruit-beverage, syrup and smoothie segments.
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