Brands as success factor
International premium brands and “local heroes”

With its unique business model based on the international premium brand granini and strong “local heroes”, Eckes-Granini holds an excellent position in the fruit-juice, fruit-beverage, syrup and smoothie segments.

Strategic fruit-juice and fruit-beverage brands, such as hohes C in Germany, Austria, Switzerland and Hungary, Joker in France, SIÓ in Hungary, Pago in Austria, France, Spain, Italy and Croatia, YO Syrup in Austria and neighbouring markets, Marli in Finland and Estonia, Brämhults, Rynkeby and God Morgon in Nordics and Elmenhorster in Lithuania, play outstanding roles in their respective national markets. They are firmly established as leading fruit-juice, fruit-beverage, fruit-syrup and smoothie brands in these countries. Eckes-Granini strives vigorously and consistently to maintain and improve this leading position.

All of our brands – from granini and hohes C to Joker and our other strategic brands – represent distinctive brand personalities, each of which is managed and progressively developed with great care and passion. The right mix of continuity and innovation is the key to success. That means preserving the brand core, while continually setting new accents.

As a traditional juice producer, we are able to build on decades of experience and the corresponding know-how. We cooperate closely with our suppliers and the retail trade, and take advantage of synergy effects within our Group. Successful product concepts are applied consistently to other brands and other countries. Major investments in marketing and communication also enable us to support our brands on a sustainable basis.

Our vision

We are the leading European fruit beverage company, creating sustainable company and category value with strong and unique brands.
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Key market segments

As a leading juice producer, the Eckes-Granini Group markets its brands and products in the following segments of the fruit-beverage market:
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