Brands as success factor
International premium brands and “local heroes”

In Germany, in Europe and beyond: our international premium brands granini and Pago stand for fruit juices and fruit beverages that offer maximum quality and enjoyment across all national boundaries.
Our "local heroes" include strong brands such as hohes C in Germany, Austria, Switzerland and Hungary, Joker in France, SIÓ in Hungary, YO Syrup in Austria and neighbouring markets, Marli in Finland and Estonia, Brämhults, Rynkeby and God Morgon in the Nordic region and Elmenhorster in Lithuania.

They all share a set of common values: local roots and ties, a long brand history and a strong tradition. All of these brands are also united by the willingness to reinvent themselves again and again to evolve in step with the changing needs and wants of consumers.

Our family enterprise is the leading supplier of fruit juices and fruit beverages in Europe, and exports its products to more than 80 different countries around the world.
For this purpose we cooperate closely with our suppliers and the retail trade, and take advantage of synergy effects within our Group.
Successful product concepts are applied consistently to other brands and other countries. Major investments in marketing and communication also enable us to support our brands on a sustainable basis.

Our vision

We are the leading European fruit beverage company, creating sustainable company and category value with strong and unique brands.
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Key market segments

As a leading juice producer, the Eckes-Granini Group markets its brands and products in the following segments of the fruit-beverage market:
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