In their new carton design, they have kept their most important brand assets: the black canvas, the glass and the fruits, that is well-known by their consumers. But they evolved it even more with focus on authenticity and naturalness - because that is what the brand stands for.
Big step: 100% Sustainably Grown
The same applies to the topic of sustainability: While working on improving the design, our colleagues from God Morgon® have also minimized the carton’s carbon footprint by 25% compared to previous 1L packaging by shifting the thin layer of plastic and the cap from fossil to forest-based material produced by raw material made of residue from pulp and paper production from Nordic pine trees. The 1L cartons are now also 100% carbon neutral.
With the implementation of the new design, they take a big step towards our goal as Eckes-Granini Group to be able to offer our entire "100% sustainable" juice range by 2030 at the latest. Our seal of quality “100% Sustainably Grown” now decorates all orange juices labels of God Morgon® at the front of each pack and a text at the back explains the initiative: Our oranges are 100% sustainably grown!