The study surveyed a representative sample of 4,000 consumers over the age of 18 in Germany. Respondents named a total of 3,603 different brands across 22 product categories in an open question. In the juice category, hohes C is in first place with 645 votes, the reason for this: consumers feel connected to the hohes C brand and have grown up with it.
Reader's Digest launched the Most Trusted Brands Studies in 2001 and has been surveying the brand trust of Germans annually since then.