Going down well with lightness
More and more consumers are watching their sugar consumption and attaching great importance to natural raw materials when it comes to food. The market for sugar-reduced lemonades and lemonades without sugar is booming. This trend was confirmed by the successful product launch of "Die Limo Ultra Leicht “Coconut Water Lemon” last year: "Our product was very well received by consumers and retailers and was even the second most popular innovation in the lemonade market," explains Ann-Christin Netenjakob, Brand Manager Die Limo.
"With the new Orange flavor, we have now deliberately chosen the highest-volume variety in the lemonade market. Our combination of a classic flavor with an innovative product concept will further boost the market." With the launch of Die Limo Original (2013) and Die Limo Leicht with 50% less sugar (2018), Eckes-Granini's young brand has successfully occupied the German lemonade market. In the meantime, "Die Limo" from granini is the number one value-added lemonade in Germany. We're looking forward to more!