A new lightweight!

Nieder-Olm, | We present: The lemonade Ultra Light Orange. Transparent, 9 calories per 100 milliliters light and completely without sweeteners.

The low-calorie "Die Limo Ultra Leicht" product range of our granini brand from Eckes-Granini Germany is growing. Following the successful relaunch of the first variety, “Coconut Water Lemon”, around a year ago, the successor "Orange" is now available in German supermarket shelves as the second fresh flavor. Naturally refreshing - that's its recipe for success!

What's behind it? The low-calorie range, with just 9 kcal per 100 ml, contains no sweeteners at all, making it unique on the soft drink market. And it also stands out visually with its fruity, light, transparent look. Both "Coconut Water Lemon" and "Orange" contain only natural flavors and dispense with artificial sweeteners as well as colorants and preservatives. It simply filters out the small, color-giving particles from the juice. By the way, the vegan, ultra-light lemonades come with 75 percent less sugar than the original.

Going down well with lightness

More and more consumers are watching their sugar consumption and attaching great importance to natural raw materials when it comes to food. The market for sugar-reduced lemonades and lemonades without sugar is booming. This trend was confirmed by the successful product launch of "Die Limo Ultra Leicht “Coconut Water Lemon” last year: "Our product was very well received by consumers and retailers and was even the second most popular innovation in the lemonade market," explains Ann-Christin Netenjakob, Brand Manager Die Limo.

"With the new Orange flavor, we have now deliberately chosen the highest-volume variety in the lemonade market. Our combination of a classic flavor with an innovative product concept will further boost the market." With the launch of Die Limo Original (2013) and Die Limo Leicht with 50% less sugar (2018), Eckes-Granini's young brand has successfully occupied the German lemonade market. In the meantime, "Die Limo" from granini is the number one value-added lemonade in Germany. We're looking forward to more!

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