Eckes-Granini joins Kloster Kitchen

Nieder-Olm, | Eckes-Granini Group GmbH, acquires a minority stake in ginger-shot start-up Curameo AG and its brand Kloster Kitchen

Eckes-Granini acquires a minority stake of 49 percent in Curameo AG, the pioneer of the new organic power drink category.

The brand Kloster Kitchen produces ginger shots with real ginger pieces in organic quality and is now the market leader in the German shot segment. Since the company was founded, Kloster Kitchen has been able to record strong growth in e-commerce in particular, in addition to over-the-counter retail.

Kloster Kitchen will continue to operate independently and autonomously in the market. Founder and CEO Mario Fürst will continue to be responsible for the start-up's strategy and operations. There are also no plans for organizational changes.

Press release

 

When signing the contract (f.l.t.r.): Sidney Coffeng, Deputy CEO and CFO, Eckes-Granini Group; Jörg Ehrhart, Vorstand/CO Finance | Digital | Framework, Kloster Kitchen/curameo AG; Dr. Benedikt Salleck, Vorsitzender des Aufsichtsrates, curameo AG; Detlev Stroech, M&A Manager und Managing Partner, Mainfels GmbH; Dr. Andreas Jürgens, Rechtsanwalt und Partner, Reed Smith LLP; Mario Fürst, Gründer, Vorstand/CO Strategy | Sales | Product, Kloster Kitchen/curameo AG; Tim Berger, CEO, Eckes-Granini Group
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