Making sustainability visible

Nieder-Olm, | Many of our granini brand bottles are decorated with new labels. Their clear message: Sustainability tastes good!

Products from granini are full of intense flavour, exceptional enjoyment, pure joy of life - and a full portion of sustainability. This year, we want to be verbal about that fact and write it directly on the packaging. Because the quality of granini juices begins much earlier, with the sustainable and careful use of resources.

The granini brand - internationally sustainable

The quality of granini juices begins much earlier, with the sustainable and careful use of resources. The orange, our most important fruit, already bears the group-wide quality seal "sustainably grown" that decorates the respective granini labels – be it in Germany, Switzerland, Spain, Lithuania or Belgium. Within the entire Eckes-Granini Group, we follow the standards laid down in the "Sustainable Juice Covenant" and have committed ourselves to offering only juices and nectars whose entire supply chain, including cultivation, meets the corresponding sustainability standards by 2030 at the latest.

And granini has already achieved a great deal in terms of packaging as well: The plastic we use for our global market is 100 percent recyclable and 25 percent of every granini bottle is made of recycled PET (rPET). The bottles’ exterior will reflect these efforts in the coming months, by corresponding symbols in all countries. Try it for yourself: Sustainability tastes this good!

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