Ready for crazy?
Swinging on a passion fruit to a cracking vanilla finale, a trumpet solo with a minty note on honeydew melon, and a floral-berry fashion mix topped by a rose petal bubble that bursts like bubble gum.
The current German granini Sensation campaign presents the three flavors Vanilla Passion, Minty Melon and Rosy Berry in a colorful and visually powerful way. The campaign uses extraordinary moments to promote the exceptional granini Sensation product concept - primarily on digital media, but also with TV spots.
"Our target group wants to be inspired by brands and is always looking for new experiences in their everyday lives. granini turns juice into a taste experience and ordinary situations into extraordinary moments of enjoyment. This is also what our new campaign aims to convey," says Tobias Liesenfeld, Senior Brand Manager granini. "The focus of the campaign, in addition to the expressive protagonists, is in each case the special, 'crazy' ingredient of the composition." With the product and the contents of the campaign, granini Sensation appeals above all to gourmets in the younger target group who are keen to experiment.
High-reach campaign of the new granini lead agency MAYD
In total, the campaign will reach over 300 million gross contacts. On social networks, granini plays the assets both on the brand's own channels and in cooperation with influencers. In addition to Facebook, Instagram, Youtube and Pinterest, for the first time also on TikTok. Behind the development and conception of the campaign is the internationally working, award-winning creative agency MAYD from Hamburg, Germany. It has been the lead agency for granini since May 2020 and presents its first work for the brand with the Sensation campaign.