Team Rynkeby and God Morgon fighting against cancer

Stockholm, | With a new campaign, Eckes-Granini Sweden highlights the project Team Rynkeby - God Morgon.

Already for 20 years, Europe's largest cycling charity project Team Rynkeby has been collecting money and raising awareness for children with critical illnesses through a big bicycle tour to Paris.

In 2020 alone, the Swedish team, Team Rynkeby – God Morgon, has raised 3,71 million Euros with a local tour despite the Corona pandemic. To bring the good cause to a wider audience, God Morgon launches a new marketing campaign that relies on an impressive film concept.

Mark Levengood as interviewer

In the video, famous Finnish-Swedish TV-host and UNICEF ambassador Mark Levengood playfully interviews kids between four and seven about life and lighter topics, effortlessly transporting the campaign’s message: Children have a lot on their minds and should not have to worry about cancer.

Fundraising for Childhood Cancer Foundation

“We hope that our campaign together with Mark and Team Rynkeby - God Morgon helps draw attention to the great project and that people want to be involved and contribute to the fundraising for the Childhood Cancer Foundation. It has never been more important than now to advocate for children's health”, says Stina Haglund, Senior Brand Manager, God Morgon®.

Watch the video here.

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