Organic is on its way – also at Eckes-Granini!
Our strong brands have strong products - also in the organic segment. This success story began in 2016 with Joker le Bio in France. Since then, more and more of our brands have been meeting country-specific demands for 100 percent organically grown raw materials, natural fruit flavor and conscious nutrition without added sugar. Here we have gathered our product innovations for you:
These include the highlight product hohes C Bio. Not only the natural fruit, but also the bottle makes the products particularly sustainable: it is made of 50% recycled PET and another 15% of the renewable raw material sugar cane. Overall, it is 100% recyclable. In addition to SIÓ NATURA BIO, a new premium organic range, hohes C Bio will also be launched in Hungary this year.
Pago is our organic pioneer in the out-of-home sector. Pago organic fruit juices can now be found in the gastronomy sector in Finland, France, Italy, Croatia and of course in our "home market" Austria - always in the iconic green glass bottle. But even in smaller markets, such as Lithuania or Belgium, the market entry with organic products from Elmenhorster and granini has been successful.
And in the north? There the market leadership in organic juices in Denmark and Sweden underpins the strong position of our product line God Morgon EKO. Since last year, our customers there have been enjoying organic smoothies in addition to new organic fruit juice flavours. The Rynkeby brand's range of products called Rigtig Juice Okologisk completes the Nordic organic power in a new 850ml bottle.
This establishs Eckes-Granini as the leading growth driver in the organic segment of the European fruit juice market. Nevertheless, there is still potential for development: "We want to broaden our position even further in the coming years, especially in organic products for younger consumer groups who choose products that suit their lifestyle," says Sidney Coffeng, Member of the Executive Board and CFO.
Since last year, JOKER le Bio is available in five varieties: Orange with and without pulp, citrus fruits, multifruits and apple.
Our organic heroes from hohes C are presented for the first time in a transparent bottle: orange, red fruit and yellow multi.
Bio-Power in the out-of-home market in the varieties apple-elderberry, apple natural cloudy, orange, apricot and orange-carrot-lemon.
Lithuania's most popular fruit juice brand as an organic variant. Available in orange and grape flavours.
In Belgium granini offers a specially designed organic range with great natural fruit taste made of 100 percent Bio fruits coming from selected farmers.
Our strong partner in the north: In order to give the successful organic range in Denmark and Sweden new impulses, God Morgon EKO's juice range has been expanded to include an apple-ginger flavour.
God Morgon complements its organic product range EKO with organic smoothies in the flavours Berry fresh and Exotic sweet.
In 2019, the brand relaunched its organic segment from "Rynkeby Okologisk" to "Rigtig Juice Okologisk". A core element of the repositioning was the new 850 ml PET bottle.
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