Tim Berger has spent many years working for leading companies in the consumer goods and cosmetics industries. The Hamburg native is currently responsible for L’Oreal’s business in Western Europe as its Vice President of the Consumer Product Division. Prior to this role, he also worked as the company’s CEO in Peru and as General Manager for Thailand, Laos and Cambodia. He was previously also L’Oreal’s Marketing Director for Germany. In the early stages of his career, he held various managerial positions at Henkel KGaA, most specifically in international marketing, in national marketing in the Netherlands, and in the international supply chain. Berger speaks six languages and is married with three children.
“The economic successes Berger has achieved in his previous roles”, explains Axel Hamm, Chairman of the Supervisory Board at Eckes AG, “are evidence of his keen sense for modern brand management and for assertiveness and constructive forms of cooperation with trade partners in very differently structured markets. In light of the corporate culture at Eckes-Granini, Tim Berger’s ability to develop talents and manage teams is also hugely important. It is thanks to these qualities and his notable pioneer spirit in both the digital transformation of established brands and in e-commerce and communication that we on the Supervisory Board unanimously believe that Tim Berger is the ideal candidate as we look ahead to the strategic challenges Eckes-Granini will face over the next few years.”
Tim Berger had this to say about his future role: “For me, the move into the fruit juice market is particularly exciting. I loved granini and hohes C even as a child. To be able to play the leading role in shaping the future of a company whose brand portfolio includes icons like this is an opportunity you don’t get very often in life.”