The Eckes-Granini Group has been supporting Team Rynkeby, the international charity cycling initiative, as its partner and main sponsor since 2016. Within the context of the initiative, amateur cyclists push the pedals for a good cause, and collect donations for critically ill children and their families every year. The project is now one of the biggest non-professional charity cycling events in the world.
The idea was born in Rynkeby, Denmark: in 2002, eleven riders headed for France to witness the final stage of the Tour de France and collect donations along the way. They took in 5,000 euros, which were then donated to the children’s cancer ward of the University Clinic in Odense.
“Do something good for yourself and your health and do the same for others – namely children with cancer and their families – while spending some quality time with other people.” Motivated by this principle, numerous employees of the Eckes-Granini Group join with “outsiders” and celebrities in pushing the pedals to collect donations. Following weeks of intensive training, the teams embark on the arduous 1,400-kilometre journey to the finish line on the Champs-Élysées. In the 2019/2020 season, the rally to Paris had to be cancelled for the first time due to the Corona pandemic. Instead, the teams got in the saddle for independently organised, regional tours, which took place in compliance with the Corona regulations. Due to the ongoing pandemic in the 2020/2021 season, the teams also rescheduled their tour and went on regionally trips.
From the outset, the Team Rynkeby project has been supported and progressively expanded by the participants, and has since recorded a number of impressive successes. A total of 70 million euros have been collected for the good cause during the 19-year history of the Team.
Team Rynkeby set a new record with donations amounting to 10.6 million euros in the 2018/2019 season. “Team Europe” will take part for the first time during the 2019/2020 season with riders from all national subsidiaries of the Eckes-Granini Group. 60,000km were covered in the 2020/2021 season and Team Rynkeby recorded 2,057 cyclists and 457 volunteers across 59 local teams.
Since Team Rynkeby was founded, the number of participants, teams and participating countries has been growing continuously. There are now riders from Denmark, Sweden, Finland, Norway, the Faroe Islands, Iceland, Germany and Switzerland. For the 20th anniversary of its foundation in 2021, Team Rynkbey wore a new jersey with an anniversary logo. This season, Team Rynkeby also started with a new team from Germany and Norway and the highest number of participants in the team's history.
The Eckes-Granini Group has been a partner and main sponsor of the initiative since the acquisition of the fruit-juice producer Rynkeby Foods A/S in 2016. Our Group bears a large share of the expenses incurred for the project infrastructure, while the riders cover their own costs. This ensures that the full amount of all donations goes to the good cause.
Rynkeby expresses its thanks to participants and sponsors of Team Rynkeby for their support and their contributions to the Childhood Cancer Foundation in an emotional communication campaign that clearly underscores the factors that motivate all teams to push the pedals on behalf of critically ill children and their families year after year.