The Eckes-Granini Group has been supporting Team Rynkeby, the international charity cycling initiative, as its partner and main sponsor since 2016. Within the context of the initiative, amateur cyclists push the pedals for a good cause, and collect donations for critically ill children and their families every year. The project is now one of the biggest non-professional charity cycling events in the world.
The idea was born in Rynkeby, Denmark: in 2002, eleven riders headed for France to witness the final stage of the Tour de France and collect donations along the way. They took in 5,000 euros, which were then donated to the children’s cancer ward of the University Clinic in Odense.
“Do something good for yourself and your health and do the same for others – namely children with cancer and their families – while spending some quality time with other people.” Motivated by this principle, numerous employees of the Eckes-Granini Group join with “outsiders” and celebrities in pushing the pedals to collect donations. Following weeks of intensive training, the teams embark on the arduous 1,400-kilometre journey to the finish line on the Champs-Élysées. The rally to Paris was cancelled in 2020 due to the corona pandemic. Instead, the teams saddled up to take part in independently organized regional tours, which took place in accordance with restrictions imposed during the corona crisis.
From the outset, the Team Rynkeby project has been supported and progressively expanded by the participants, and has since recorded a number of impressive successes. A total of 70 million euros have been collected for the good cause during the 19-year history of the Team.
Team Rynkeby set a new record with donations amounting to 10.6 million euros in the 2018/2019 season. “Team Europe” will take part for the first time during the 2019/2020 season with riders from all national subsidiaries of the Eckes-Granini Group.
The numbers of cyclists, teams and participating countries have risen continuously since Team Rynkeby was founded. Today, riders from Denmark, Sweden, Finland, Norway, the Faroe Islands, Iceland, Germany and Switzerland are taking part in the project. The cyclists from Team Rynkeby are clearly focused on finishing in Paris in 2021, and plan to go to the starting line wearing a new jersey featuring the Team’s 20th anniversary logo. Team Rynkeby will be starting the new season with new teams from Germany and Norway and the largest number of participants in Team history.
The Eckes-Granini Group has been a partner and main sponsor of the initiative since the acquisition of the fruit-juice producer Rynkeby Foods A/S in 2016. Our Group bears a large share of the expenses incurred for the project infrastructure, while the riders cover their own costs. This ensures that the full amount of all donations goes to the good cause.
Rynkeby expresses its thanks to participants and sponsors of Team Rynkeby for their support and their contributions to the Childhood Cancer Foundation in an emotional communication campaign that clearly underscores the factors that motivate all teams to push the pedals on behalf of critically ill children and their families year after year.