Fruit juice is a product of nature and fruit our more important raw material. Yet only if our natural resources are consistently protected can the sustainable cultivation of high-quality fruit be ensured. It is equally important for us as a family-owned enterprise to be sure that everyone involved in the production of our juices is treated with respect, fairness and the care they deserve. With that in mind, Eckes-Granini is actively committed to making conventional fruit cultivation more sustainable all over the world.
Thus, we aim to produce our entire product range from 100% sustainably grown and processed fruit by the year 2030. We already offer numerous brands of orange juice made exclusively from sustainably grown fruit. In concrete terms, this means that the orange plantations on which the fruit is grown meet the environmental, economic and social sustainability standards set forth in the Sustainable Juice Covenant (SJC).
In order to provide more helpful orientation for people who enjoy our products, Eckes-Granini introduced the “100% sustainably grown” quality seal in January 2020. This logo identifies all Eckes-Granini brands sold in Europe for which only sustainably grown fruit is used.