Our guiding principle is expressed in the following claim: “We offer every consumer the best of fruit for a health and enjoyable life, day in and day out.” We back this claim with top-quality raw materials, responsible resource management and environmentally compatible technologies. We have defined the following goals within the context of our medium-term planning for the period ending in 2020.
- To educate consumers about the healthy ingredients contained in fruit juices
- To reduce the amount of sugar added to our fruit nectars, fruit-juice drinks and fruit syrups by 10%
- To introduce new products with reduced sugar content
- To introduce organically grown products with special health benefits
- To use 100% FSC-certified carton and secondary packaging materials
- To achieve further weight reductions of 10% and 20%, respectively, in PET bottles and caps
Eckes-Granini is a key participant in the “Fruit Juice Matters” campaign launched by the AIJN fruit-juice association in cooperation with its national affiliates for the purpose of showing consumers how many beneficial ingredients are contained in fruit juice as a pure, natural product.
In response to the ongoing debate regarding sugar, Eckes-Granini has carried out numerous sugar-reduction projects in several different countries. New reduced-sugar varieties of Die Limo (Limo Light) and Joker (with coconut water) have also been introduced in 2018.
Organically grown products and those with special health benefits play an important role in the process of portfolio development. The hohes C Plus range has been introduced with success, for example. The Group is responding to the rising demand for organic products with such innovations as hohes C BIO* in Germany, the God Morgon Eco range in the Nordic countries, where Eckes-Granini is the leading supplier of organic juices, and the Joker Le Bio products in France.
We have now begun the process of converting completely to FSC-certified materials for carton and secondary packaging units. For PET packaging we focus on systematic efforts to conserve packaging material and reduce the weight of packaging units while reducing CO2 emissions, and on the use of recycled materials and PET made from renewable raw materials for God Morgon EKO in Sweden and hohes C BIO in Germany, to cite only two examples. We are investing heavily and Group-wide in new packaging technologies and now aim to reduce the weight of PET bottles by 10% the year 2020. We are planning to increase the relative share of recylced PET (rPET) used in our bottle to 25% by 2020, and are now working on a long-term project devoted to closed PET circulation system.
Eckes-Granini remains a pioneer in the field of packaging with the Plasmax technology. In this process, the inside surfaces of PET bottles are coated with an ultra-thin layer of pure glass, which provides reliable protection for the contents. This unites all of the advantages of PET and glass bottles: breakage resistance, low weight, convenient handling, optimum protection for vitamins and fresh taste. The ulta-thin glass layer is washed out during the conventional recycling process, which means that the Plasmax bottle is 100% recyclable. Eckes-Granini was the first European firm to introduce this new technology for use in the juice-bottling process.
*certified according to DE-ÖKO-003
We will continue to pursue systematic reductions of packaging material and step up the use of recycled and materials and bioplastics in the production of PET bottles.
Priority objectives presently include further reductions in the sugar content of fruit nectars, fruit-juice drinks and fruit syrups as well as the introduction of new reduced-sugar products. We also plan to move ahead with the expansion of our organic ranges and the introduction of products with special health benefits.