International Insights Manager (m/f/d) – Brand and Market Focus
Nieder-Olm )
Unbefristeter Vertrag Was dich bei uns erwartet:
- Drive insight areas centered
on:
- Brand positioning strategy and
development across markets
- Consumer segmentation and
target group choice
- Competitive landscape analysis
and brand due diligence
- Brand health tracking and
performance evaluation
- Communication effectiveness
assessment
- Diagnose brand equity drivers
and barriers of different categories to help define where the brand stands
today and its future potential
- Translate insight into clear
direction on brand stretch, whitespace and business growth pathways
- Work closely with international
and local brand and strategy teams to embed insight into brand image
building, market planning and communication
- Synthesize existing data
sources and internal intelligence to create a single, compelling story of
brand performance.
Was dich zur idealen Besetzung macht:
- 5+ years working in brand
insights, brand strategy or analytics within the FMCG industry
- Strong understanding of brand
equity frameworks and brand health metrics
- Ability to turn data and
observations into strategic recommendations that influence decisions
- Skilled communicator with
confidence in presenting to senior stakeholders
- Curiosity, creativity and a
drive to uncover new growth opportunities
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