Fresh on the market!

| Nothing is more popular on the breakfast table in Europe than orange-based juices. This makes the orange our most important raw material.

As Eckes-Granini Group, we bring new product innovations to market year after year that are appreciated by our consumers. Let us take a look together at our product highlights for 2020:

Our Swedish brand Brämhults have come up with a new product that gives a power boost in cold months: The Brämhults Shots. The 300ml packed vitamin dose is available in two variations: chili, curcuma and black pepper as well as apple, ginger and lemon. All ingredients were selected for their positive health properties--a real strong force of nature that brings value to the shelf!

 

A tasty explosion of a different kind: With Minty Melon, Vanilla Passion and Rosy Berry, the new granini Sensation range in Germany precisely meets the taste buds of our young consumers and brings a breath of fresh air to the juice shelf. The fact that all three varieties are supposed to be irresistible was the top priority in product development.

 

The Limo Ultraleicht is something unique in the German lemonade market: maximum refreshment with a minimum of calories --namely only 9 per 100 millilitres and this without any sweeteners! Combined with the fresh coconut-water-lemon flavour this is an absolute must-have for our health-conscious consumers.

 

In Switzerland, granini is entering the market with these two exciting sensations: the fresh and exotic mix of orange and passion fruit and the surprising trio of tender peaches combined with sweet pineapples and tangy raspberries. Pleasurable, natural and healthy, 100 percent fruit, no added sugar--this meets the expectations of the consumers!

 

Since this year everyone in Finland can enjoy their own personal cup of tea, sparkling, cool and fresh in our glass bottle. With this, Eckes-Granini Finland is launching the range of totally new products in the growing segment of premium fruit tea drinks for the out-of-home market. And they are giving something back to nature: in addition to the natural sweetness of the fruit, a drop of honey from bees is added. #letsbeenice

 

In Hungary, Sió-Eckes is entering a chilled drink segment that is growing and highly dynamic: The first hohes C chilled juice with natural vitamin C. Without any added sugar and preservatives and with a directly pressed production process to keep the original flavours. A fruity and fresh pleasure, that our consumers will never forget!

 

 

 

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