„We’ve got a much clearer direction to our business development with strong know-how and support from the Group. It felt like we became part of a bigger family“, says Juha Helokoski, General Manager Eckes-Granini Finland about the acquisition at that time. Eckes-Granini Finland is the market leader and innovator of fruit beverages in the Finnish market with its brand Marli. Fruit juices play an important role there, especially on the breakfast table. They are the vitamin-rich balance for consumers, especially during long winters with little sunshine.
A look into the future: In Finland, consumers are as well more open to try new things than two decades ago. „We have very successfully launched smoothies and multi composition drinks made from fruit and oats. Playing around naturalness, locality and lower caloric contents will have a role also in the future“, says Torsti Hurmerinta, Commercial Director Eckes-Granini Finland.