Repositioned: Eckes-Granini Group appoints new CMO and CDO

Nieder-Olm. New faces in the Eckes-Granini management team: Ágnes Kovács (48) succeeds José Martí Cos, who is leaving the company at his own request, as Chief Marketing & Innovation Officer (CMO).

Ágnes Kovács becomes Chief Marketing & Innovation Officer and Chaichana Sinthuaree assumes newly created CDO position at the Eckes-Granini Group. 

Kovács has already been part of the management team as General Manager of our Hungarian Eckes-Granini national subsidiary Sió-Eckes Kft.

Chaichana Sinthuaree (41), who will assume the newly created role of Chief Digital & Media Officer (CDO), is a newcomer at Eckes-Granini. A proven digital and media strategist, Sinthuaree will be responsible for developing a group-wide digital strategy from February 2021, with a focus on the development of new digital sales channels along the customer journey and a consistent brand experience across all sales channels.

The reorganization and expansion of the management team reflects the strategic focus on the areas of innovation, consumer focus and digitalization, announced by CEO Tim Berger when he took office in 2020.

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