High-quality fruits are the basis of every Eckes-Granini product. But today natural resources are more threatened than ever. With our measures in the area of sustainable juice, climate protection and waste reduction, we try to optimize the environmental influences that arise within the scope of juice production in the best possible way.
In February 2019, the Eckes-Granini Group signed the agreement "Sustainable Juice Covenant" (SJC) of the sustainability initiative "The Sustainable Trade Initiative" (IDH). We have thus committed ourselves to ensuring sustainability - along the supply chain to fruit cultivation. Our goal is to be able to offer our entire "100% sustainable" juice range by 2030 at the latest. We therefore work intensively with our suppliers to promote and ensure sustainable fruit cultivation through further development, training and auditing of farms and farmers. By taking this step, we are supporting the protection of natural resources in the growing regions. We also ensure that everyone involved in the production of our products is treated with care, respect and fairness.
Climate change is already causing considerable changes in the weather today. This development could have a significant impact on agricultural productivity in the future. This is another reason why - among other risks - it is necessary to limit global warming to 1.5°C. As a leading European juice producer, we would like to set a clear signal in this regard: We are reducing our net emissions to zero. To achieve this ambitious goal, we are reducing and offsetting the CO2 emissions generated in production and logistics of our products.
The high proportion of plastic waste has a negative impact on our ecosystem. It is our concern to actively counteract these effect. Today, 100 % of our PET bottles are already recyclable. Through the use of new technologies, more environmentally friendly packaging alternatives and rPET, we are continuously working to further improve recycling management and consistently reduce waste volumes.