High-quality fruits are the basis of every Eckes-Granini product. But today natural resources are more threatened than ever. With our measures in the area of sustainable juice, climate protection and waste reduction, we try to optimize the environmental influences that arise within the scope of juice production in the best possible way.
In February 2019, the Eckes-Granini Group signed the agreement "Sustainable Juice Covenant" (SJC) of the sustainability initiative "The Sustainable Trade Initiative" (IDH). We have thus committed ourselves to ensuring sustainability - along the supply chain to fruit cultivation. Our goal is to be able to offer our entire "100% sustainable" juice range by 2030 at the latest. We therefore work intensively with our suppliers to promote and ensure sustainable fruit cultivation through further development, training and auditing of farms and farmers. By taking this step, we are supporting the protection of natural resources in the growing regions. We also ensure that everyone involved in the production of our products is treated with care, respect and fairness. We have been offering fruit juice made from 100% sustainably grown oranges since 2019. “100% sustainably grown oranges” means that all growers that supply oranges from Brazil to Eckes-Granini have earned a sustainability certification equivalent at least to the bronze level of the Farm Sustainability Assessment (FSA) conducted by the Sustainable Agriculture Initiative Platform (SAI Platform). We purchase our raw materials in accordance with what is known as the quantity balance model. This means that the quantity of sustainably grown oranges purchased is blended with conventionally grown oranges as it progresses through the supply chain. This simplifies the complex tracing process and makes it affordable. The quantity balance model facilitates the transition to sustainable procurement, from which more and more growers benefit. Seamless traceability makes it possible to confirm that the quantity of fruit that comes from sustainable growing operations and is introduced into the system matches the quantities we process. The use of this model makes sustainably grown fruit affordable and enables an increasing number of growers to adopt sustainable cultivation methods.
Climate change is already causing considerable changes in the weather today. This development could have a significant impact on agricultural productivity in the future. This is another reason why - among other risks - it is necessary to limit global warming to 1.5°C. As a leading European juice producer, we want to send a clear signal in this regard – by offsetting 100% of our net CO2 emissions. To achieve that ambitious goal, we are reducing and offsetting net CO2 emissions generated in production and logistics of our products. In our German organization we already offset our CO2 footprint in accordance with Scope 1 and 2.
The high proportion of plastic waste has a negative impact on our ecosystem. It is our concern to actively counteract these effect. Today, 100 % of our PET bottles are already recyclable. Through the use of new technologies, more environmentally friendly packaging alternatives and rPET, we are continuously working to further improve recycling management and consistently reduce waste volumes.