Natural taste and good cheer in a single glass

Joker, French "Jus-de-fruitier" since 1936 has earned a brand-awareness rating of over 90 percent in France. It represents a formula for success based on high quality standards, solid experience in fruit-juice production and innovations. Joker's purpose is to bring consumers the best of fruit with great taste and healthy recipes while protecting the environment. 

History: a strong tradition of fruit-juice expertise

Joker’s roots lie in the city of Mâcon in the French province of Burgundy. Henry Malvoisin, a wine merchant and passionate card player, named the product he first produced in 1936 after his favourite playing card, and thus founded the prominent fruit-beverage brand. The company has invested in research and development continually ever since, while building a wealth of fruit-juice know-how – consistently supported by a successful advertising history, in which the mascot Joko has played an instrumental role since 2015. Joko embodies the link in the family by spreading its good mood.

The product programme: natural taste, quality and good cheer for the whole family.

Joker offers a wide range of fruit juices for every taste and every member of the family. Joker is a delicious, sustainable juice which contains only sugar naturally present in fruits, no perservatives, no artificial colorings and no added sugar. In the interest of transparency towards the consumers, Joker is the first national fruit juice brand to display the "Nutri-Score" logo (nutrition labeling system) on the packaging in all ranges. 

Joker portfolio is divided in four ranges, all without added sugar and all bottled in Mâcon, France in 100% recyclable packaging units with already 25% rPET and this is just the beginning:

  • Joker Le Pur Jus - 100% direct juice, squeezed from fresh-picked fruits, in a unique fruit-shaped PET bottle. Joker Le Pur Jus has Nutri-Score C, as the average for juices and nectars. Ideal for breakfast with the family!
  • Joker Le Pur Jus 30% less sugar - the first natural, low-sugar direct juice range. Nutri-Score B, the best rating for juices and nectars (average being Nutri-Score C).
  • Joker le Bio! - only organic fruits, no added sugar. The only organic juice with Nutri-Score B.
  • Joker le Fruit – 100% fruit juice and 100% good mood.

Joker, awakes the taste!


French fruit juice since 1936